Adidas Removes Bella Hadid from Ads Amid Controversy
Adidas has decided to remove supermodel Bella Hadid from its running shoes ads, which were inspired by the 1972 Munich Olympics. The Germany-based sportswear company faced criticism in Israel for featuring Hadid in an ad for retro SL72 shoes, with the Israeli account objecting to her being the face of the campaign.
Bella Hadid’s Advocacy and Apology from Adidas
Bella Hadid, a 27-year-old model with Palestinian heritage, has been vocal in her criticism of the Israeli government and support for Palestinians. Following the recent conflict in Gaza, she issued a statement calling for the protection of civilians. In response to the backlash, Adidas issued an apology and announced modifications to the campaign, expressing deep regret for any upset caused.
Controversy and Historical Significance
The advertising campaign coincided with the 52nd anniversary of the Munich Olympic Games, where tragic events unfolded involving members of the Palestinian organization “Black September.” The decision to include Bella Hadid in the campaign led to criticism, with the American Jewish Committee condemning the choice. This controversy adds to previous issues faced by Adidas, such as the redesign of the national team jersey due to perceived similarities to symbols associated with Adolf Hitler.
Despite the company’s commitment to diversity and inclusion, the use of Hadid in the campaign stirred emotions connected to historical events and ongoing political tensions in the region. The decision to modify the campaign highlights the delicate balance that brands must strike in navigating complex socio-political issues.
