Crypto.com Partners with UEFA to Become Official Sponsor of Champions League
According to a press release issued today, Crypto.com and UEFA have agreed that as part of a multi-year partnership, the largest digital asset platform will become the first and only global crypto platform partner and official global sponsor of the UEFA Champions League.
Innovative Fan Experience and Unique Moments
According to reports, Crypto.com and UEFA will collaborate to offer fans a one-of-a-kind experience by creating unforgettable moments during matches that combine football with cryptocurrency. The official global sponsorship will encompass stadium events, television partnerships, and creative advertising campaigns.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, expressed his excitement about the partnership, stating: “We have successfully built the Crypto.com brand and community by creating innovative and groundbreaking moments and events in a way that others cannot replicate. This exclusive partnership represents an important step in our journey to engage consumers through the most iconic global sporting events.”
Expanding Global Reach and Recognition
This partnership marks Crypto.com’s latest milestone in the sports and entertainment industry. With over 100 million users, Crypto.com has established itself as one of the most prominent global brands through collaborations with renowned individuals, venues, and events such as the Los Angeles Crypto.com Arena, Formula 1, UFC, and FIFA World Cup. The addition of the UEFA Champions League further solidifies Crypto.com’s position in the market.
