Yandex Bans Cryptocurrency Ads in Russia
Yandex, Russia’s largest search engine, has recently announced a ban on cryptocurrency-related ads in the country. This significant move comes in compliance with Russia’s stringent regulatory measures.
Impact on Cryptocurrency Advertising in Russia
Under the updated policy, Yandex has broadened its ban to include ads for cryptocurrency exchanges, smart contracts, mining operations, and ICOs. This also extends to promotional content related to revenue from these activities and services that monitor crypto wallets and transactions for money laundering.
However, there are exceptions to the ban. Ads for physical mining equipment, educational content, training materials, and legal advice on cryptocurrencies are still allowed. This nuanced approach aims to balance the promotion of cryptocurrency education and legal services while restricting investment-related advertisements.
International vs. Domestic Policies
Outside of Russia, Yandex maintains a more lenient stance on cryptocurrency advertising. However, advertisements must adhere to local regulations and Yandex’s policies, which prohibit guarantees of returns and claims of risk-free trading.
This difference in approach between international and domestic policies highlights the evolving landscape of cryptocurrency advertising regulations globally.
